MITSUBISHI ELECTRIC Changes for the Better

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Join industry experts for ONLINE EVENT: Next-generation digitalisation platform exploring GENESIS Version 11 - the revolutionary automation software suite transforming industrial operations across water treatment, transportation, and manufacturing.

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What to expect?

  • Deep dive into traditional licensing limitations and data visualisation challenges
  • Real-world implementation cases from high-security infrastructure sectors

Why you should attend

With licensing costs restricting growth, data silos preventing insights, and deployment delays impacting margins, GENESIS Version 11 offers game-changing benefits:

  • Eliminates licensing constraints with unlimited tags, users, and devices
  • Deploys faster with drag-and-drop workflows and pre-built templates
  • Reduces complexity through universal interoperability (OPC UA, BACnet/SC, Modbus, MQTT)
  • Enables predictive maintenance through Industrial-Strength Historian

Key insights you'll discover

  • How unlimited licensing transforms ROI calculations
  • Advanced 3D visualisation accessible from any device
  • Applications from preventive maintenance to energy optimisation
  • Enhanced security with SAML 2.0 and OIDC support
  • Complete data transformation into actionable insights

Join us to discover how GENESIS Version 11 can transform your operational excellence and deliver immediate value through faster deployment, unlimited scalability, and enhanced security

The event will be led by

Christian Nomine

Christian Nomine
Strategic Product Manager Visualization & Analytics EMEA, Factory Automation
Mitsubishi Electric Europe B.V.

Christian has been working for Mitsubishi Electric Europe B.V. for more than 25 years, and holds a degree in electrical engineering from the University of Bochum in Germany. He has been successfully working in the Factory Automation department in project management, product management and European business development positions and is an expert for automation controllers, visualization and network solutions. In his current role as a Strategic European Product Manager for Visualization and Data Analytic solutions he is focused on promoting smart manufacturing and digital twin solutions. He looks after customers, helping them benefit from key technologies and providing extensive support. He is based in Ratingen near Duesseldorf in the European headquarters of Mitsubishi Electric Europe B.V.

Sebastian Creischer

Sebastian Creischer
Business Relationship Manager - MEU
Mitsubishi Electric Iconics Digital Solutions (MEIDS)

Sebastian has been working in digitalization for more than 12 years with a focus on smart factory technologies like (I)IoT, Digital Twins and Automation. He has been successfully working in Sales, Marketing and Business Development positions to ensure direct and indirect activities and is an expert for digital services, integration platforms and data management. In his current role as the Business Relationship Manager for MEU he is focused on promoting smart manufacturing and digital twin solutions within Mitsubishi Electrics european organization and supporting the adoption of MEIDS technology within our group. He looks after customers, helping them benefit from key technologies and providing support for our branches and business units to utilize digitalization strategies. He is based in Cologne, close to our European headquarter of Mitsubishi Electric Europe B.V. in Ratingen.

Piotr Siwek

Piotr Siwek

Digital Marketing Director FA-EMEA/Lead Manager MCoE
Mitsubishi Electric Europe B.V.

Piotr Siwek leads the Global Center of Excellence at Mitsubishi Electric FA Global, where he’s developing a more cohesive, data-informed marketing framework to support the company’s growth objectives and is a strategic expert in high-tech and digital transformation. His global experience spans roles in Japan, where he coordinated international technical and marketing operations, and in Germany, where he led strategic product marketing for EMEA. He is now driving the establishment of a global digital marketing structure. Piotr holds an EMBA from the prestigious CEMBA program at SGH Warsaw and the University of Montreal (UQAM), cementing his expertise in strategic management and international business.